There's nothing so irritating as people who continually blow their own trumpet, be it at a party or online. So why do so many authors do it?
There are blogs and tweeters I follow because of their advice, and there are those I follow because they are entertaining. There are also some I follow because I like the person. I'm sure you have a similar outlook. What I don't follow, and on Twitter have sometimes blocked, is the constant self-promotion.
Social Media is about being social, about sharing. Sometimes it's going to be about your latest book or how you're progressing, but that's what friends do, you tell people what's happening in your life. But, if it's all you do, people will treat you like a salesperson, or, even worse, like a politician.
So today's piece of advice is simple. Social media is not about you, it's about you and your followers. Ignore that at your peril.