Wednesday, February 08, 2012

Using Amazon to Promote Your Book

Your book's ready and uploaded. What now? Use Amazon.

There are various tips and tricks to help you sell your book (electronic or printed) on Amazon. Here are some that I've picked up over the past few months.

1. Get friends and relatives to 'like' your books on Amazon. This helps with the 'people who looked at this also looked at' recommendations.

2. When you buy a book on Amazon in a similar genre to your own, buy a copy of your book. This will help with the 'people who bought this also bought' recommendations.

3. Get as many people to post reviews as you can. They don't have to be long ones as it's the number of reviews that count, but do make them a paragraph or two. This will push you up the rankings and get your book noticed by Amazon's algorithms.

4. When writing your blurb for Amazon or the book, focus on what the reader will experience (laughter, pain, horror etc) and on your best character, the one people are most likely to empathise with.

And finally, what's it like to be creative and struggle with that creativity? How about a little pictorial help: The Creativity Arc.

See you all on Friday


Lisa Shafer said...


PV Lundqvist said...

All good ideas.

In addition, I suggest setting one's book to 'free' for a couple of days to boost it's ranking.

Karen S. said...

...I think I took the wrong turn searching for the ice cream stand! ha ha!

But, very nice tips here, I ;) your map! Thanks.....

Tess said...

yes, all great ideas here

Martin Willoughby said...

Lisa: ;)

PVL: I'll add that one to the list, thanks.

Karen: Ice cream is WAAAAYYYY too tempting.

Tess: Thankyou. Hope they're helpful.

Milo James Fowler said...

Sound advice, sir! My eStory from Musa Publishing has a couple reviews on it and 15 likes, but the highest it's risen in the rankings is 32K. (I think it's sunk to somewhere near 300K now.)

Caitlin said...

Great advice! Bookmarking this post should I ever need it in the future. Thanks!

Martin Willoughby said...

Milo: 32k ain't bad when you're up against marketing from the big publishers.

Cailtin: You won't need it when you're a famous author. :)